Which Camera to Buy for Real Estate Photos?

Oliver M. Zielinski Oliver M. Zielinski - 24. Januar 2017 - in: English

Which Camera to Buy for Real Estate Photos?In this article real estate professionals will learn about key features when it comes to buy a camera, and they’ll get some recommendation for matching camera models for real estate photography purposes.

Realtors who shoot their own photos are faced with the challenge of finding the right camera for this task. The market overview is unclear, manufacturers do not confess any weakness in their advertising promises (what else? 😉 ), and there is a constant stream of new cameras with new functions.

In addition to this the eqipment should be portable and powerful at the same time.

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Photographed: Luxury Villa on Tenerife Island

Oliver M. Zielinski Oliver M. Zielinski - 8. Dezember 2016 - in: English

Luxusvilla auf TeneriffaThe assignment to shoot this luxury villa on Tenerife Island comes unexpectedly – as usual. In early November I get a call from Spain. The very kind owner had visited my on-line presentations and asks if I could photograph her property on this Canary Island. She briefly describes this estate and it is immediately clear that a very attracitve assignment is waiting for me.

 

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Analysis: Usage of Real Estate Photos in On-line Listings

Oliver M. Zielinski Oliver M. Zielinski - 20. Juli 2016 - in: English

Analysis: Usage of Real Estate Photos in On-line ListingsNew figures. Finally. Already two years ago I did an analysis on how well prospective buyers can inform themselves visually about properties on the internet. The result was devastating: Barely 10 per cent of the offers contained acceptable real estate photographs. 320 ads on Germany’s leading real estate sales portal Immobilienscout24 where used for this analysis, limited to my home market Berlin from a purchase price of EUR 750,000. In this high-end segment I had expected significantly better results.

Now, exactly 24 months later, I investigated this market again. The number of offered properties in this range was 313 – ie virtually unchanged. The most expansive property was offered for almost EUR 13 million. The following development was observed:
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10 Tips for Truly Bad Real Estate Images

Oliver M. Zielinski Oliver M. Zielinski - 1. Juni 2016 - in: English

10 Tips for Truly Bad Real Estate ImagesIt is so easy to create really bad real estate photos. With these tips, you are guaranteed to make bad shots of your properties.

Some real estate professionals consider good pictures of their houses and apartments to be overrated. They cost money, time and space. Or as an agent told me recently, „People should not stare at nice pictures – they should sign a contract!“ Unfortunately, it seems to be essential, even if unneeded, that some photography has to go with any property discription. In order to take bad images cheaply and quickly in the future, I will give you these 10 tips.

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Advantages of Daylight Saving Time for Real Estate Photography

Oliver M. Zielinski Oliver M. Zielinski - 30. März 2015 - in: English

Advantages of Daylight Saving Time for Real Estate PhotographyPhotography needs light. But too much light or the wrong kind of light may damage a strong real estate photograph. Luckily there is daylight saving time.

As questionable the time shift may be, as benefitial it is to the work of real estate photographers. This is because of the quality of light and ofcourse of the preferenced shooting times for real estate photography during a day.

The best exterior photographs are taken when the sun is close to the horizon, that means in the early morning or evening during the Golden Hour. This is about one hour after sunrise or before sunset. Then the light is warmer and there are less hard shadows caused by harsh light from above (like during noon sunshine).

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