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In the last four years, the camera market has been shaken up tremendously. Since the two major camera brands Nikon and Canon were able to catch up with the pioneer in this product segment, Sony, with their mirrorless cameras in 2018, there has often been a great deal of confusion: Is it better to buy SLR or mirrorless system cameras?

Why are SLR cameras so successful?

When the camera company Ihagee from Dresden, Germany presented the world’s first 35mm SLR camera at the Leipzig Trade Fair in 1936 with the „Kine-Exakta“ camera model and then produced it in series, a new camera class was born. For the first time, this camera combined many features that in particular mobile photographers appreciate to this day.

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I did a little research to find out what are the real estate photography trends in 2022.

Of course, it helps a lot that through my workshops I am in close contact with real estate professionals from all over Germany, Austria, Switzerland and other neighboring countries and I keep hearing about their insights, opinions and entrepreneurial solutions.

It also makes sense to look around the American market. Because in the past 10 years, many of the visual trends established there have also caught on here with varying degrees of delay: virtual tours, video, drone flights, photographic techniques, photographic equipment, etc.

Here is a small selection that mainly deals with equipment, techniques, costs, marketing and a little bit of economy.

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Many real estate professionals take photos of properties very schematically: Camera held at an angle into the room – click. Camera held straight in the room – click. Likewise they shoot the next room. Such a monotonous series of images causes a loss of tension with each additional image because the viewer’s attention drops.

There are various photographic tricks to maintain the required suspense.

The simplest: Insert specific detail photos. As a result, you achieve three goals in one go:

• the monotony will lifted,
• important information will be conveyed and
• the property will be presented with surprising views.

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Every now and then I am asked whether I still photograph real estate myself or whether only give photo workshops for real estate agents meanwhile. Don’t worry, I will of course continue to take photos. Because without this treasure of experience, I would not be a good teacher for my workshop series, which is now well-known throughout Europe. (Spoiler: You can find a detailed answer to this question at the end of this post.)

Can Brokers save money if they photograph real estate themselves?

Of course, real estate agents ask themselves this same question again and again. The answer is quite ambivalent: „It depends“.

You will get a clear NO if you: Read on …

Many real estate professionals ask themselves this question. Most people understand editing real estate photos as brightening up their photo a little, putting a color filter on it and sharpening the picture if necessary. Ambitious brokers like to swap out the sky or move furniture and trees.

Editing real estate photos – the reasons

When I’m shooting real estate images on set, I always try to take the best photo quality possible. This significantly reduces the steps required when editing real estate photos and saves a great deal of time.

But to answer the question in the title: „Yes. I edit all my real estate photos.“

But I’d like to stress, that it is important to weight the image processing according to different criteria, because the deficits in real estate photos have different reasons:

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