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Of course, any mobile photographer would like to travel with light and small luggage. Those who take photos of real estate, often change their location and therefore have the same desire. Nevertheless, there are some good reasons why you should use a tripod when photographing.

Real estate photos have to meet some quality requirements, which cannot be easily achieved due to special shooting conditions. Nevertheless, we want the sharpest possible pictures. And they should be in focus from front to back and also have a detailed and clean image style. All three exposure factors – aperture, exposure time and ISO – value play an important role here, but make life rather difficult for freehand photographers without a tripod. The main reason is, that we often have poor light when shooting indoors.

In addition, a sturdy and repeatable camera position is invaluable. A tripod can almost always be placed freely in the room. It thus enables an ideal camera setup from which you can repeat images immediately if necessary.

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Real estate photos are very often taken under poor shooting conditions: low light, high contrasts and small space to shoot. Image quality suffers under these circumstances. A good help can be the use of the so-called RAW format. This is a special file format provided by many modern cameras. However, it is not available in automatic photo mode.

RAW files have great advantages you have to handle difficult lighting conditions in real estate photos. In particular, with RAW the photographer can deal with high contrasts with comparatively dark interiors and the shining light outside behind windows.

Or: In the present example, details in the cloud structure or the tree details in front of the bright sky as well as the depth in the image can be brought back with the RAW format. A RAW file often contains more image information than can be seen at first glance. This makes it a real alternative to the usual JPG file format.

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Within the first three seconds a prospective online buyer decides whether he likes a property or not. It’s a gut decision. This decision is first and foremost driven by strong real estate photos. The starting photo – the hook image – is particularly important.

Listings with bad photos are subconsciously rejected by the viewer, because he won’t trust this realtor’s expert status. In this very early phase of getting to know each other, rational details only play a secondary role in the decision process.

The human brain is programmed to pick up and evaluate the easiest information first. And this is just any visual stimulus, in our case the photos. For capturing text and numbers, the brain has to activate additional resources in order to decode, analyze and classify them. This process starts AFTER the visual evaluation.

For listings with images of below-average quality, it is extremely difficult to generate the required trust from the prospective real estate buyer.

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Some real estate professionals obviously have a problem when it comes to selecting real estate photos for a listing. This applies to the number of images as well as to the right scenes and the image quality. They simply pour all the photographs that are somehow usable into their online exposé. Thus, they overwhelm and bore the viewer, who actually expects a detailed representation of a property, which in the first step has to convey the most important visual information for the property.

Laziness or doubts are the two most common reasons for this flood of images. This article shows  how to make the selection and how to do it efficiently. Read on …

If you are looking for a new camera, you will definitely study one or the other camera test on the Internet. Or you can go to the electronics store and get advice. Or you ask the specialist salesperson in a dedicated photo store. Last option: You ask a friend with photo experience. In my photography workshops for real estate professionals, I sometimes hear incredible stories about how my attendees got their cameras.

It is so sad, that in most cases the optimal equipment is not recommended. Because very few tipsters have an idea of the special requirements for the exotic real estate photography sector. They don’t see the following dilemma: Real estate professionals are not photography experts, but they still need equipment that is adapted to their needs and the harsh shooting conditions in order to produce strong real estate photos.

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