PrimePhoto - Architecture | Interior Design | Real Estate


PrimePhoto produces professional images of architecture and interior design. Real estage agents, home stagers, architects and home owners profit from our real estate photography and architectural photos. PrimePhoto's home market is the metropolitan area of Berlin, Germany, but also serves clients all over Germany and even worldwide.

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(German words but international images ☺ )

Current Articles from PrimePhoto Blog

Which Camera to Buy for Real Estate Photos?

Oliver M. Zielinski Oliver M. Zielinski - 24. Januar 2017 - in: English

Which Camera to Buy for Real Estate Photos?In this article real estate professionals will learn about key features when it comes to buy a camera, and they’ll get some recommendation for matching camera models for real estate photography purposes.

Realtors who shoot their own photos are faced with the challenge of finding the right camera for this task. The market overview is unclear, manufacturers do not confess any weakness in their advertising promises (what else? 😉 ), and there is a constant stream of new cameras with new functions.

In addition to this the equipment should be portable and powerful at the same time.

Read on …


Photographed: Luxury Villa on Tenerife Island

Oliver M. Zielinski Oliver M. Zielinski - 8. Dezember 2016 - in: English

Luxusvilla auf TeneriffaThe assignment to shoot this luxury villa on Tenerife Island comes unexpectedly – as usual. In early November I get a call from Spain. The very kind owner had visited my on-line presentations and asks if I could photograph her property on this Canary Island. She briefly describes this estate and it is immediately clear that a very attracitve assignment is waiting for me.


Read on …


Analysis: Usage of Real Estate Photos in On-line Listings

Oliver M. Zielinski Oliver M. Zielinski - 20. Juli 2016 - in: English

Analysis: Usage of Real Estate Photos in On-line ListingsNew figures. Finally. Already two years ago I did an analysis on how well prospective buyers can inform themselves visually about properties on the internet. The result was devastating: Barely 10 per cent of the offers contained acceptable real estate photographs. 320 ads on Germany’s leading real estate sales portal Immobilienscout24 where used for this analysis, limited to my home market Berlin from a purchase price of EUR 750,000. In this high-end segment I had expected significantly better results.

Now, exactly 24 months later, I investigated this market again. The number of offered properties in this range was 313 – ie virtually unchanged. The most expansive property was offered for almost EUR 13 million. The following development was observed:
Read on …


Real Estate Images Are Commercial Photos

For whom Are Real Estate Photos Important?

There are several reasons to shoot real estate. Real estate agents want to induce a successful sale of a property with great pictures. Moreover you as a real estate professional can use images of high tier properties for your own marketing and thus show other owners that you will be their real professional partner. Some use these photos to illustrate market valuation judgements of properties or for any sales operation that starts from these premises. This applies to single realtors, but also to interior designers, home stagers and private sellers.

In addition to this my service is of great interest for those who own a restaurant, a hotel, offices, a medical ambulance or a retail shop and want to have appeling images of your location.

Real estate images are commercial photosAnd of course construction firms profit from my professional real estate imagery. Any business from an architect's office to a craft firm can use my great real estate photos for their advertising. I portray their current work to arouse interest on the client's side. Also for them strong real estate pictures serve as a great reference for their business and present their competences.

But still: There are so many bad real estate images out there. Homepages, Facebook and real estate portals are full of negative examples. Their owners seem to forget that real estate images are commercial photos. To differentiate from these competitors I give the advice to hire a professional real estate photographer especially when it comes to your higher tier properties.

What Does Real Estate Photography with PrimePhoto Consist of?

Professional real estate photography means more than just shooting good pictures of houses, premises and interiors. PrimePhoto's standard is to present these objects with all their advantages. Instantly these photographs become a handy and effective tool for the seller's marketing. Professional real estate photography with PrimePhoto already starts before the shutter clicks the first time. On-site I show all my expertise and our eye for what will later make an impressive presentation and exploit my professional photo gear for strong images. My professional post production workflow in the studio then makes your digital images sing and produces extraordinary results.

What Makes a Good Real Estate Photo?

If you want to describe a real estate property with photographs, the reader of a property description expects that all relevant information on the structure and its surroundings will by directly visually transported. The real estate professional on the other hand wants to close the deal as soon as possible with the help of these images. That's why any property has to be photographed in an attractive manner.

But it is always the whole package that should convince the buyer. For a residential property a complete set at least consists of a front view, maybe in portrait mode, and interior shots of the living space, bedrooms, kitchen and bathroom. More often than not these are completed by images of a balcony or a terrace, the garden, corridors, children's rooms and details of shiny faucets, a fireplace or stucco elements.

Of course the real estate agent expects from the photographer that he produces tack sharp images and that the photographs are rich in contrast, without distortions or converging lines and that they are perfectly exposed. A professional photographer can also deliver special forms of image generation like elevated and panorama photography or real estate video. PrimePhoto feels obliged to these quality and product requirements with all their photography formats.

Is it Worth to Pay a Photographer for Real Estate Pictures?

From the economic point of view investments into professional photos of real estate properties of a lower six-figure sales value will pay off already. If you check accounts for the cost for producing the imageson the one side and the saved time (there will be left more time for more business) and the perfect result (advantageous for maintaining the own image) on the other, this effect rises extraordinarily and affects your whole business model in a positive way.

What if I Want to Learn to Photograph Real Estate Objects myself?

This is another option, of course. But it requires some special knowledge that sits beyond everyday photography. Also the photography equipment should have a higher standard than usual. And you have to be aware that it takes time on-site and later on the computer to produce shining results. For real estate professionals who want to be their own photographers PrimePhoto offers a workshop, that teaches the basics of real estate photography. Learning photography with PrimePhoto is especially comfortable because I'll come to your place and work in small groups or coach single individuals.

Five Minutes ago: Real Estate Photographer wanted

Real estate photography is a genre, which demands special skills, experience and professional equipment. With stronger real estate photos higher returns in a shorter period are possible and the personal image as a real estate professional will be established. There is nothing that speaks up against working more professional next time. To contact me now you may use this contact form.

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