PrimePhoto Blog » English

If you want to photograph an interior room format-filling, you often have to choose a large angle of view. This is provided by a wide-angle lens, recognizable by a small focal length value. However, such a strong wide-angle also has negative effects – photos give the illusion of larger space, images appear distorted and the image quality at the edges of the image may get poor.

• So how far can you go?
• Which focal length fits which camera?
• Which lenses are recommended?

In my workshops on real estate photography, these questions always come up when it comes to the appropriate equipment. So I wrote down some basic ideas. At the end of the article I also give recommendations for lenses with a suitable focal length and good quality.

Read on …

In this article real estate professionals will learn about key features when it comes to buy a camera, and they’ll get some recommendation for matching camera models for real estate photography purposes.

Realtors who shoot their own photos are faced with the challenge of finding the right camera for this task. The market overview is unclear, manufacturers do not confess any weakness in their advertising promises (what else? ;-) ), and there is a constant stream of new cameras with new functions.

In addition to this the equipment should be portable and powerful at the same time.

Read on …

The assignment to shoot this luxury villa on Tenerife Island comes unexpectedly – as usual. In early November I get a call from Spain. The very kind owner had visited my on-line presentations and asks if I could photograph her property on this Canary Island. She briefly describes this estate and it is immediately clear that a very attracitve assignment is waiting for me.

Read on …

Finally new figures. Already one year ago I did an analysis on how well prospective buyers can inform themselves visually about properties on the internet. But the result was devastating: Barely 10 per cent of the offers contained acceptable real estate photographs. 320 ads on Germany’s leading real estate sales portal Immobilienscout24 where used for this analysis, limited to my home market Berlin at a purchase price of EUR 750,000+, rental appartment houses excluded. Certainly, in this high-end segment I had expected significantly better results.

Now, exactly 12 months later, I investigated this market again. There were 313 properties on offer in this range – ie virtually unchanged in comparison to the year before. The most expansive property was offered for almost EUR 13 million. This development was observed:
Read on …

It is so easy to create really bad real estate images. With these tips, you are guaranteed to make ugly shots of your properties.

Some real estate professionals consider good pictures of their houses and apartments to be overrated. They cost money, time and space. Or as an agent told me recently, „People should not stare at nice pictures – they should sign a contract!“ Unfortunately, it seems to be essential, even if unneeded, that some photography has to go with any property discription. In order to take bad real estate images cheaply and quickly in the future, I will give you these 10 tips.

Read on …