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Within the first three seconds a prospective online buyer decides whether he likes a property or not. It’s a gut decision. This decision is first and foremost driven by strong real estate photos. The starting photo – the hook image – is particularly important.

Listings with bad photos are subconsciously rejected by the viewer, because he won’t trust this realtor’s expert status. In this very early phase of getting to know each other, rational details only play a secondary role in the decision process.

The human brain is programmed to pick up and evaluate the easiest information first. And this is just any visual stimulus, in our case the photos. For capturing text and numbers, the brain has to activate additional resources in order to decode, analyze and classify them. This process starts AFTER the visual evaluation.

For listings with images of below-average quality, it is extremely difficult to generate the required trust from the prospective real estate buyer.

Read on …

Some real estate professionals obviously have a problem when it comes to selecting real estate photos for a listing. This applies to the number of images as well as to the right scenes and the image quality. They simply pour all the photographs that are somehow usable into their online exposé. Thus, they overwhelm and bore the viewer, who actually expects a detailed representation of a property, which in the first step has to convey the most important visual information for the property.

Laziness or doubts are the two most common reasons for this flood of images. This article shows  how to make the selection and how to do it efficiently. Read on …

If you are looking for a new camera, you will definitely study one or the other camera test on the Internet. Or you can go to the electronics store and get advice. Or you ask the specialist salesperson in a dedicated photo store. Last option: You ask a friend with photo experience. In my photography workshops for real estate professionals, I sometimes hear incredible stories about how my attendees got their cameras.

It is so sad, that in most cases the optimal equipment is not recommended. Because very few tipsters have an idea of the special requirements for the exotic real estate photography sector. They don’t see the following dilemma: Real estate professionals are not photography experts, but they still need equipment that is adapted to their needs and the harsh shooting conditions in order to produce strong real estate photos.

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Actually, real estate sellers don’t want to deal with special marketing tasks. This also includes photography (unless you are a photo enthusiast). That’s why I professionally take over this part of the sales work for the brokers. But what value do they assign to real estate photography?

Experience shows: There are three main things that interest a real estate agent in my photos:

• Cost,
• Service,
• Quality.

But what of these is most important to them?

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Even though I keep preaching that poorer real estate photos are made with a mobile device for purely technical reasons, there will be at least one or two smartphone apps that may still be useful.

This article is primarily about looking for important functions that normal operating system apps do not offer. There are also little helpers that make life a little easier for photographers.

I take into account the two major operating systems iOS and Android. To what extent these applications may also run on older phones and operating systems is of course difficult to say. Everyone has to try their luck here. In addition, some smartphone apps are also available in a tablet-compatible version.

Read on …