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You might think that pros only shoot great photos and never miss their subject. But you are wrong about that. Because bad real estate photos are simply not shown.

The truth is, I don’t always score straight away either, but the world doesn’t see those misses. (Okay, of course, my error rate is significantly lower than is the case with casual photographers.)

There are subject matters where the perfect photo succeeds instantly. And there are scenes that drive you nuts. It sometimes happens that I return from a photo shoot with 30 shots and only 15 make it into the final. Read on …

We have really good image editing programs at hand these days, but you still hear the hint that we should be photographing real estate correctly in-camera. That sounds pedantic, or know-it-all, or even old-fashioned. But there is still something to this tip. Or?

I’m a purist in many ways. I love it when my photos look realistic and at the same time I want to minimize post-processing time. This simply leaves more time for more business.

It will not be any different for real estate professionals who take their own photos. For many of them, image editing is more of a burden than a pleasure, so they certainly have better things to do with the time spent on it. When they hear the phrase, „You should photograph real estate correctly,“ some of them feel peeved because they think photo editing software is a comfortable way to give their photos the look they want.

Honestly, all of my real estate photos are edited, even though I took them beforehand according to all the rules of photographic craftsmanship.

Read on …

There is an endless amount of bad real estate photos. A random look at any of the common real estate portals is sufficient. *sarkasmmode_on* The only advantage: These few offers with strong photos are immediately noticeable. If these are yours: „Congratulations!“ *sarkasmmode_off* But why are many beautiful properties so badly illustrated? Digital photography is to blame. And these easy-to-use photo tools that almost everyone carries around in their pocket these days. They tempt you to take snaps instead of taking photos. They are used almost thoughtlessly, and in the photographic process several deadly sins are committed at the same time.

What do we want to achieve with real estate photos? We want to convince the viewer, we want to invite him to take a closer look at the property, we want to arouse interest. For this we need a „pleasant viewing experience“. And that, in turn, only succeeds if the photos meet basic standards.

Read on …

In the last four years, the camera market has been shaken up tremendously. Since the two major camera brands Nikon and Canon were able to catch up with the pioneer in this product segment, Sony, with their mirrorless cameras in 2018, there has often been a great deal of confusion: Is it better to buy SLR or mirrorless system cameras?

Why are SLR cameras so successful?

When the camera company Ihagee from Dresden, Germany presented the world’s first 35mm SLR camera at the Leipzig Trade Fair in 1936 with the „Kine-Exakta“ camera model and then produced it in series, a new camera class was born. For the first time, this camera combined many features that in particular mobile photographers appreciate to this day.

Read on …

I did a little research to find out what are the real estate photography trends in 2022.

Of course, it helps a lot that through my workshops I am in close contact with real estate professionals from all over Germany, Austria, Switzerland and other neighboring countries and I keep hearing about their insights, opinions and entrepreneurial solutions.

It also makes sense to look around the American market. Because in the past 10 years, many of the visual trends established there have also caught on here with varying degrees of delay: virtual tours, video, drone flights, photographic techniques, photographic equipment, etc.

Here is a small selection that mainly deals with equipment, techniques, costs, marketing and a little bit of economy.

Read on …