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Choosing the right camera is a crucial step for anyone aiming to capture high-quality real estate photos—whether you’re a professional, an aspiring real estate photographer, or a real estate agent with a commitment to quality. Two mirrorless models from Nikon are currently sparking discussions among real estate professionals who handle their own photography: the Nikon Z 30 and the Nikon Z50II (successor to the popular Z 50). But which camera is better suited for real estate photography and its specific requirements?

In this article, I analyze both models concerning relevant criteria such as image quality, handling, features, and usability—with the goal of providing you with a well-founded decision-making aid. Read on …

In digital real estate marketing, both real estate videos and property photos have their indispensable functions. While photos with clear perspectives and high resolution highlight individual rooms and details, videos provide a flowing tour and create an intense sense of space. But how do you decide when to use which format—or how to optimally combine both to enhance your exposé and reach as many interested parties as possible? Real estate videos vs. property photos—a fascinating yet equally important topic in real estate marketing. Read on …

When selling a property, it’s not just the location that matters but also its visual presentation. A high-quality camera is essential to effectively showcase the lighting, proportions, and details of your property. Below, you’ll learn which ist the best camera for real estate photography, which lenses to pair them with, and what to consider when making a purchase. Read on …

Good real estate photos depend on a sophisticated way of working, a.k.a. the right workflow. After all, it’s about achieving the best possible result in a short time, using the right tools and techniques. The time factor is not only important for your own cost calculation, but also for the time effort on the side of owners or users of a property. The following report gives an insight into my workflow during a recent real estate photo shoot in the Southern German Allgäu region (in English also known as Allgovia or Allgau).

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When photographers speak tech, laypeople usually don’t have a clue what they are talking about. Well, photography is not just a creative process. It is often determined by sophisticated pieces of technology like camera, lens and some accessories. This is always accompanied by technical terms. Real estate photography in particular, with its special light and space conditions, is not only about the creative eye, but especially about the right technical solution to take realistic and still inviting images. For this reason, anyone who creates real estate photographs should try to understand the relevant vocabulary.

Here follows an explanation of general photographic terms that play a role in real estate photography. I will try not to flood these explanations with further technical jargon, but to keep them generally understandable.

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