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The success of real estate images depends on showing rich details. Bright window light or shadows often ruin them. For real estate photos HDR can help.
What is HDR?
The abbreviation HDR is familiar to most non-photographers from their smart phone. The photo app of modern devices has an HDR option, with which can make these details a little more visible within certain limits. HDR is the abbreviation of the technical term „High Dynamic Range“. The HDR method is also found under the name „Dynamic Range Increase“ (DRI). The dynamic range describes the light zones of an image between light and dark, in which details are visible.
Even modern UHD televisions with OLED technology (or QLED at Samsung) advertise with new high dynamic range vision.
Without HDR there is the following dilemma: If it is too light (almost white) or too dark (almost black), it becomes hard to recognize any details. For real estate photos, this is often the case: outdoor facilities shine in daylight, and indoors there are deep shadows.
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A blurry image is a no-go for every real estate photo. Anyone who seriously takes photos of real estate should therefore use a remote control. In low light situations, like often found indoors, long time exposures are needed. To create clear images, the camera must always stand absolutely still when released. Even touching the release button by hand causes unwanted camera shake that can ruin a photo. Therefore, it makes sense to trigger the camera contact-free, even if it sits on a tripod.
Depending on the camera type, there are different accessories that help to create an image without touching the camera when shooting. With these little helpers, you can achieve a stunning improvement in image quality for a small price.
At the end of this post you will find some product recommendations for real estate photography.
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In this article real estate professionals will learn about key features when it comes to buy a camera, and they’ll get some recommendation for matching camera models for real estate photography purposes.
Realtors who shoot their own photos are faced with the challenge of finding the right camera for this task. The market overview is unclear, manufacturers do not confess any weakness in their advertising promises (what else? ;-) ), and there is a constant stream of new cameras with new functions.
In addition to this the equipment should be portable and powerful at the same time.
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The assignment to shoot this luxury villa on Tenerife Island comes unexpectedly – as usual. In early November I get a call from Spain. The very kind owner had visited my on-line presentations and asks if I could photograph her property on this Canary Island. She briefly describes this estate and it is immediately clear that a very attracitve assignment is waiting for me.
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Finally new figures. Already one year ago I did an analysis on how well prospective buyers can inform themselves visually about properties on the internet. But the result was devastating: Barely 10 per cent of the offers contained acceptable real estate photographs. 320 ads on Germany’s leading real estate sales portal Immobilienscout24 where used for this analysis, limited to my home market Berlin at a purchase price of EUR 750,000+, rental appartment houses excluded. Certainly, in this high-end segment I had expected significantly better results.
Now, exactly 12 months later, I investigated this market again. There were 313 properties on offer in this range – ie virtually unchanged in comparison to the year before. The most expansive property was offered for almost EUR 13 million. The following development was observed:
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