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In this article real estate professionals will learn about key features when it comes to buy a camera, and they’ll get some recommendation for matching camera models for real estate photography purposes.
Realtors who shoot their own photos are faced with the challenge of finding the right camera for this task. The market overview is unclear, manufacturers do not confess any weakness in their advertising promises (what else? ;-) ), and there is a constant stream of new cameras with new functions.
In addition to this the equipment should be portable and powerful at the same time.
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The assignment to shoot this luxury villa on Tenerife Island comes unexpectedly – as usual. In early November I get a call from Spain. The very kind owner had visited my on-line presentations and asks if I could photograph her property on this Canary Island. She briefly describes this estate and it is immediately clear that a very attracitve assignment is waiting for me.
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Finally new figures. Already one year ago I did an analysis on how well prospective buyers can inform themselves visually about properties on the internet. But the result was devastating: Barely 10 per cent of the offers contained acceptable real estate photographs. 320 ads on Germany’s leading real estate sales portal Immobilienscout24 where used for this analysis, limited to my home market Berlin at a purchase price of EUR 750,000+, rental appartment houses excluded. Certainly, in this high-end segment I had expected significantly better results.
Now, exactly 12 months later, I investigated this market again. There were 313 properties on offer in this range – ie virtually unchanged in comparison to the year before. The most expansive property was offered for almost EUR 13 million. This development was observed:
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It is so easy to create really bad real estate images. With these tips, you are guaranteed to make ugly shots of your properties.
Some real estate professionals consider good pictures of their houses and apartments to be overrated. They cost money, time and space. Or as an agent told me recently, „People should not stare at nice pictures – they should sign a contract!“ Unfortunately, it seems to be essential, even if unneeded, that some photography has to go with any property discription. In order to take bad real estate images cheaply and quickly in the future, I will give you these 10 tips.
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Photography needs light. But too much light or the wrong kind of light may damage a strong real estate photograph. Luckily there is daylight saving time.
As questionable the time shift may be, as benefitial it is to the work of real estate photographers. This is because of the quality of light and ofcourse of the preferenced shooting times for real estate photography during a day.
The best exterior photographs are taken when the sun is close to the horizon, that means in the early morning or evening during the Golden Hour. This is about one hour after sunrise or before sunset. Then the light is warmer and there are less hard shadows caused by harsh light from above (like during noon sunshine).
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